Investing is an inherently complex topic. Why not make it easier to understand using metaphors—and make it oddly satisfying to boot, just like Betterment’s investing platform? We had a blast storyboarding these, and then working hands-on with a creative agency to film them in-house. (You’ll note my cake-cutting and penmanship skills.) Variations of these ads went out on Facebook and Instagram, as well as on our organic social channels.
Design: Matt Calabrese
Creative agency: Tosool Creative
Creative Direction: Seth Styers, Allie Armstrong
Watch the full videos—and be sure the crank the volume for some pleasant ambiance:
Building a cake is like building an investment portfolio
Homemade pasta takes skill—investing shouldn’t