After launching our Socially Responsible Investing Portfolios in 2020, we took learnings from our paid ads and gave the SRI landing page a refresh. We saw that harder-hitting language performed better, and that contributing to a greater good was a motivating factor for signups.
I’m really happy with how this one turned out; it’s lighter, brighter, and connects with the viewer on an emotional level. The copy focuses less on technicalities and more on how a customer’s investment choices can make a difference in the world.
Design: Kim Pham, Ken Yang
Creative Direction: Seth Styers, Allie Armstrong