With an upgraded Broad Impact Portfolio and two new portfolios (Climate Impact and Social Impact) available at Betterment, I teamed up with a designer to create with a concept that represented these new investing options. Our work was featured in all of the campaign’s assets, including paid social ads, organic social posts, emails to customers, in-app touchpoints, and even a Slack emoji for employees to have fun with. Read all about how our brains work in this behind-the-creative blog post.
Design: Matt Calabrese
Creative Direction: Seth Styers, Allie Armstrong
Project Management: Amber Baumer